Are you using your "why" this week?

Why does "why" matter so much and how can you use it as a leader?

Happy Sunday afternoon / Monday morning! Summer is in the air and it’s tempting to start winding down, but this is the time to really supercharge your leadership development. I published my summer leadership reading list last week for paid subscribers (do check it out if you’re looking for insight and inspiration whilst you’re on the sun lounger) and today, I want to pick out one small gem from the stack.

“People don’t buy what you do, they buy why you do it.”

Sound familiar?